Ensuring Consumer Safety with Advanced Content Moderation in E-Commerce Marketplaces
– Priya Mehta, Chief Compliance Officer, ShopWorld
Problem
ShopWorld faced rising challenges in filtering counterfeit products, misleading descriptions, fake reviews, and inappropriate images. Manual moderation couldn’t scale with growth, leading to safety risks, delayed responses, and a decline in user trust.
Solution
AnnotationBox deployed AI-powered content filters for product descriptions, reviews, and images, supplemented with expert human moderators for high-risk listings. A scalable cloud platform enabled real-time monitoring across all product categories.
Result
Our solution led to a 45% drop in counterfeit product listings and a 35% boost in user trust. Response time for flagged content improved by 50%, and they achieved a 20% increase in customer satisfaction.