How AnnotationBox Eliminated 95% of Catfish Profiles for a Dating App
“AnnotationBox didn’t just clean up our feed; they saved our brand. Their ability to catch subtle scams and harassment that our AI missed has been a game-changer. Our users finally feel safe again.”
— VP of Operations, SparkMatch
Challenge
Rising romance scams and nuanced harassment eroded user trust, as generic filters failed to catch sophisticated “catfish” and behavioral abuse.
Solution
AnnotationBox deployed expert teams to label scam patterns and verify identities, creating a hybrid AI-human safety net for real-time threat detection.
Result
Fake profiles dropped 95%, support costs were halved, and premium subscription renewals increased by 20%.
Bottom Line Impact
$500,000+
Estimated annual savings in customer support
Enabled
A 20% increase in premium subscription renewals
Benefits
Delivered a brand-defining “Safety First” reputation
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