Content Moderation Services
Content moderation services monitor, filter, and assess content for clients based on predefined rules ensuring the content does not negatively affect a brand.
What Is Content Moderation?
Content moderation involves filtering online user-generated content to remove or control objectionable and offensive content. The process involves crawling through the vast amount of online content users generate and manually or automatically removing content.
Content moderation is employed vastly by most companies to manage their online reputation. Companies use human moderators or automation tools to scout online marketplaces for negative content that could damage their brand reputation. That includes removing highly negative comments about their products or removing obscene replies on their social media pages, as no company wants any association with objectionable content.
Different Types Of Content Moderation Techniques
Content moderation is broad. It is, therefore, not possible to have a blanket technique to moderate content. Some forms of content are easier to moderate than others, and a technique that works on certain content may not work across other forms. That also means that the right content moderation tools must be used to achieve the desired results.
Content moderation for a social media company will vary from consumer brands seeking to protect their brand image. It is, therefore, important to understand that the content moderation approach and moderation technique will vary greatly from one use case to the other.
Image Moderation services
Image moderation involves filtering and removing images that are deemed inappropriate and objectionable. It includes using human moderators to remove images that do not meet or violate the community guidelines of a platform. Such images include obscene images, images that promote violence, or those that glamourize risky behavior likely to cause harm to the public. With millions of user-generated images posted online daily, image moderation is important to weed out offensive online content damaging the brand image.
Text Moderation services
Most user-generated content is in the form of text. Text moderation involves filtering, removing, or hiding offensive content in text form. That includes objectionable posts by users, including online threats. Text moderation can be done by human content moderators or through training machine learning models to identify, hide or remove offensive content. It is the most common form of content moderation carried out by most platforms, including removing user posts that disparage or relay wrong information about a company, its products, and services.
Video Moderation services
Video moderation involves filtering, blocking, hiding, or removing video content containing inappropriate content in part or as a whole. It is the most tedious of the content moderation processes requiring content moderators to watch whole videos to find inappropriate content. Human moderators often carry out video moderation. However, artificial intelligence models can be trained to offer a viable moderation solution for platforms that heavily work with video content, such as YouTube, although they still have a human annotator in the loop.
Content Moderation Services for Business Reputation Across Different Online Platforms.
In the current age, where volumes of user-generated content are released into the internet daily and where user purchase decisions are primarily driven by other users’ experience with a company’s products or services, moderating user-generated content is vital.
Brand image is everything, and content moderation service offers a moderation solution. With content moderation services, you can maintain a pristine image online by removing offensive and objectionable content whose association can negatively impact your brand’s online image.
95% high accuracy
Our content moderation team delivers high accuracy, ensuring that only offensive online content breaking community guidelines is removed or blocked.
Annotation Box content moderation service offers a flexible pricing plan allowing you to make the most out of your budget.
We take client data security seriously and have invested heavily to ensure that your data does not fall into unauthorized hands.
Get Us Onboard For Content Moderation Services
Working with us guarantees your brand’s success online with a pristine image many can only dream of having. We promise to become a partner you can always count on.
How We Work
Content Moderation Use Cases Across Various Industries
Content moderation is beneficial for achieving user-generated content that is neutral. It helps remove inappropriate content that aggrieves the public online. In different industries, content moderation is implemented to achieve different objectives. For instance, in some sectors, it is used to regulate the types of content posted online, while in others, it helps maintain order. We will discuss how content moderation is used in different industries.
Social media platforms
Social media platforms mostly use content moderation to ensure they do not become a hub for objectionable content. With vast volumes of user-generated content posted on these platforms daily, many content moderation tools are used to keep the content clean and maintain the platform’s reputation. In the age of fake news, tech companies are using content moderation to provide real-time monitoring to detect, tag, or remove such information before it can cause damage.
Content moderation in healthcare is used to protect the public from content that could have mental health implications. Health organizations and bodies use content moderation to prevent the dissemination of false health information that otherwise could become a public health threat. For instance, videos advocating the use of certain unapproved remedies are removed to ensure members of the public do not use such treatments if they have health issues.
Governments are interested in maintaining law and order for the general good of society. Therefore content moderation plays a vital role in ensuring that content, including user-generated content likely to cause public unrest, is removed online. That includes information that could cause protests, general public disorder, or anything that threatens the conducive societal order.
In the entertainment industry, video content moderation plays a vital role in categorizing content to ensure it is appropriate for viewers. Gaming platforms use content moderation to monitor online communities and ensure users do not break community engagement guidelines. In the music industry, content moderation AI is used to identify and censor explicit words.
travel & Hospitality
The travel and hospitality industry is heavily reliant on user-generated submissions. The feedback a travel destination receives from other users will influence other potential visitors. Therefore managing user feedback, disappointments, and reviews on online platforms is essential. Travel companies and hotels use content moderation to ensure that their service delivery is portrayed as top-notch, thus attracting more clients.
retail & e-commerce
In retail and e-commerce, content moderation is used to filter the content posted on the platforms to prevent the use of obscene images as product images. It also plays an important role in ensuring that seller-buyer engagement guidelines are adhered to, thus ensuring that the conversation between them does not descend into a pool of insults.
Content Moderation – FAQs
The below section will answer some common questions about content moderation services.