Annotation Box
Annotation Box

How ShopSphere Maintained 100% FTC Compliance Across 500,000 Monthly Ad Submissions

“AnnotationBox became our regulatory shield. Their ability to audit landing pages at scale ensured we stayed 100% FTC compliant while doubling our ad volume without increasing our internal headcount.”

— Director of Ad Integrity, ShopSphere

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How ShopSphere Maintained 100% FTC Compliance Across 500,000 Monthly Ad Submissions

Challenge

A US marketplace faced a surge in “bait-and-switch” ads and unsubstantiated health claims. Automated filters missed deceptive “net impressions” and hidden pricing terms, risking multimillion-dollar FTC fines and a drop in the platform’s overall ad quality.

Solution

AnnotationBox provided a specialized compliance team to perform deep-click landing page audits. We verified medical claims against FDA/FTC standards and flagged deceptive promotional tactics and “cloaked” URLs that automated AI tools typically overlook.

Result

Achieved 100% compliance during internal federal-readiness audits and reduced misleading ad reports by 90%. The improved “Quality Score” of the ad network successfully attracted several Fortune 500 premium brands to the platform.

Bottom Line Impact

$5.5 Million

Potential regulatory fines avoided annually.

Enabled

150% growth in monthly ad volume capacity.

Benefits

Secured a “Premium-Safe” network for US brands.

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