Annotation Box
Annotation Box

How OmniStream Media Scaled Ad Approvals and Boosted Revenue by 22% with AnnotationBox

“Our ad ecosystem was vulnerable to fraud and nuance gaps. AnnotationBox provided the human intelligence needed to protect our US advertisers and maintain a safe, high-quality community for our users.”

— VP of Operations, OmniStream Media

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How OmniStream Media Scaled Ad Approvals and Boosted Revenue by 22% with AnnotationBox

Challenge

A US social commerce app faced rising ad fraud and toxic content. Automated tools couldn’t detect “bait-and-switch” ads or complex cultural slang, leading to advertiser churn and a massive 48-hour backlog in campaign approvals.

Solution

AnnotationBox deployed a 24/7 human-in-the-loop moderation framework. We integrated real-time ad verification, landing page audits, and US-centric policy playbooks to identify deceptive creatives and toxic UGC that AI filters missed.

Result

Ad approval times dropped by 85%, while accuracy hit 99.8%. The platform achieved a 100% brand-safety record, enabling the client to scale operations without increasing internal headcount or risking regulatory fines.

Bottom Line Impact

$3.5 Million

Estimated annual revenue saved from churn.

Enabled

85% faster time-to-market for ad campaigns.

Benefits

Secured a “Zero-Incident” environment for US advertisers.

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